End of the Party Political Broadcast? Episode 2: Conservatives

Hello everybody. Welcome to part 2 of my exposition into how relevant Party Political Broadcasts are in this day and age. For those of you just joining us, thank you. Every day, for the next few days, I’m going to be taking apart a Party Political Broadcast and try to determine what it actually says about the party itself. Enjoy! Today we’re dealing with:


The second PPB from the Conservative Party is based very much around David Cameron himself, and how to ‘change a country’. This is interesting, as I assume we’re all fed up of the credit crunch. Can the Conservatives fix it, though?

What it says about the Conservatives. A shot-by-shot analysis: Opening shot of David Cameron sitting in garden. He must like foliage. He then points out that the first debate shook up the election, and asks what it takes to change a country. His answer: Talking to people. Cut to shot of Cameron talking to people, where he narrates an emphasis on conversation. He does not seem to be having any conversations. Shot of Cameron being honest about economy. Cameron moves on to second point, about how a strong leader is necessary, who is ready to ‘take a stand’. Cut to shot of Cameron standing up, addressing people about MP expenses. Clever. Cameron adds that a good leader is energetic and optimistic. Cut to speech about optimism. Cameron then moves on to talk about ‘strong values’. Cut to speech about values, and the importance of families. A ‘big idea’ is also essential to changing a country. Cameron says that his party possess such an idea: ‘The Big Society’. Cut to another speech about how all politicians are ‘mugs’, and about how Cameron wants to stop crime by engaging ‘The Big Society’, and making shopkeepers stop selling alcohol to kids. Cameron argues that people need more power. “Be your own boss, sack your MP”, etc. Cameron emphasises again that politicians “don’t know everything”, and giving more power to the people. Cameron then stresses the need of a new government by ‘blowing apart’ the current state of government. I am reminded of action films. To close, Cameron focuses on Conservative policies, and voting for ‘not Labour’.

Opinion: From a branding perspective, this is very interesting. The video, and indeed, the first Conservative PPB focuses almost entirely upon Cameron. It’s as if their focus, and their aim is to very much sell the ‘Cameron’ brand to prospective voters. This video mainly focuses on why Cameron thinks he will make a good PM, namely because he likes talking to people, likes societies (and gardens), and wants to smash the current political system. Controversial. The video did cover Conservative policies, but it almost feels like these took a back seat to Cameron’s selling of himself.

Stay tuned for tomorrow’s continuation of this epic saga, when we tackle the Liberal Democrat PPB.


Vote Chloe Green. She’ll save the country!

My dear friend Chloe caught sight of David Cameron’s battle bus this morning, which was parked outside our university library, at the University of Southampton, while we were doing some filming for an unrelated project. We’d just finished the actual filming, and whilst I was packing up, Chloe ran outside briefly, returning ten minutes later, trumpeting that she’d given David Cameron what-for.

Fast-forward a few hours, and it seems that Chloe is something of a nationwide phenomenon. Follow the links at the bottom of this post, and you’ll see what all the fuss is about.

I’ve just spoken with Chloe now, who is a mite astounded at all the mileage her comments have gained, and is very willing to engage with people. She’s very enthusiastic about speaking to people about her talk with David Cameron, and also her views on politics and education.

The easiest way to get in touch with Chloe is through her Facebook profile, which you can find at http://bit.ly/chloegreenfacebook.

Chloe is happy to speak to people, respond to messages, and also to add people, as long as you explain who you are. She’s also comfortable with doing interviews, and can drive.

If you’re reading this, and you’re not related to the press, please spread the word, however you can, and use the #chloegreen hashtag. This is a great opportunity not only for Chloe, but for students in general to speak out about the importance of maintaining government bursaries and grants.


Chloe links:
BBC News video: http://news.bbc.co.uk/1/hi/uk_politics/election_2010/8644380.stm
BBC Elections Live Coverage: (12:45) http://news.bbc.co.uk/1/shared/election2010/liveevent/
The Telegraph video: http://www.telegraph.co.uk/news/newsvideo/uk-politics-video/7634823/General-Election-2010-David-Cameron-confronted-by-university-student.html
Daily Echo (Southampton): http://www.facebook.com/l.php?u=http://www.dailyecho.co.uk/news/8120138.Cameron_berated_by_student_on_city_visit/&h=a84a5
Chloe motivational poster: http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs283.snc3/27828_10150153583060162_756620161_12216211_8384414_n.jpg
Chloe on ‘The Campaign Show’ (iPlayer): http://www.bbc.co.uk/iplayer/episode/b00s8jms/The_Campaign_Show_26_04_2010/
Peter Henley’s BBC News blog: http://www.bbc.co.uk/blogs/peterhenley/2010/04/cameron_caught_by_student_chlo.html
Article from The Mirror: http://www.mirror.co.uk/news/top-stories/2010/04/27/cam-caned-by-student-over-cuts-115875-22215006/
Iain Martin’s Wall Street Journal Blog: http://blogs.wsj.com/iainmartin/2010/04/26/cameron-at-his-most-effective/
Chloe speaks to Current: http://current.com/news-and-politics/92402312_student-who-told-david-cameron-i-dont-believe-you-talks-to-current.htm

UPDATE: Chloe has been in touch with the BBC, and may be doing something BBC and media related later on tonight. Watch this space.

UPDATE #2: Having talked further with the BBC, Chloe will be on The Campaign Show on BBC 1 tonight.

UPDATE #3: Chloe was actually on BBC News, which was then re-broadcast on BBC Parliament. Apologies for any confusion. You should be able to see her on iPlayer rather soon here.

UPDATE #4: Chloe now on iPlayer. Check it out! Let us know what you think.

UPDATE #5: Chloe in talks with SUSU.TV about the possibility of an interview. If it goes ahead, you’ll be the first to hear about it.

UPDATE #6: More links added! Let’s keep this train a’rollin!

UPDATE #7: Link added. Crazy discussion going on in the comments to the Current article. Also updated contact links.