Cartoon Characters on FacebookPosted: December 6, 2010
Hello. I’m one of those annoying types who recently changed their profile picture on Facebook to quite a dashing image of Disney’s Robin Hood, in aid of the NSPCC. In the past few days, I’ve been called many things for participating in such a ‘campaign’. ‘Slacktivist’ was probably the most hurtful.
All around Facebook, fiery conversations have been popping up constantly, about how social media has made us apathetic about making a real change, and about how people laud over others that they’re being noble, when actually they’re doing nothing more than changing their profile picture to something nostalgic and cool. The word ‘bandwagon’ has been bandied around like nobody’s business. Still, I don’t think anyone should be criticised for participating. I want to stress that there’s a difference between doing something, and doing absolutely nothing.
These people who have changed their profile pictures have all actively done something, and made the first baby steps towards making a change. Whether this change is making a donation to the NSPCC, spreading awareness, or just cheering up their friends, there is definitely some weight behind this movement. I mean, without trying to garner too much hate towards those who simply enjoyed the exercise for its pretty pictures and memories of childhood yore, I thought the whole thing was a lot of fun. From Pinky and the Brain to Captain Planet, these profile pictures have been a much welcomed return to my youth. I’m a big kid at heart, which is probably why I jumped at the opportunity to participate in this, but I’m sure it made a lot of other people happy, too.
I’m no advertising expert, but everything I’ve learnt to date has pointed towards one thing. The key to successful communications is making people happy. While the NSPCC themselves have tweeted that they didn’t actually start the campaign all the profile pictures across the globe are sparking thoughts of children in need. On a base level, this is raising awareness of the cause, and the NSPCC’s public profile to a great degree, in a way that no amount of paid advertisements could buy. This campaign reeked of ‘grass roots’ in a way that captured the public’s hearts. It was cool. It was so cool. It was unlike any other charity campaign I’ve seen for a long time, and because of this, people loved, adopted, and nurtured it.
While all may not act any further than changing their profile picture, they must not be blamed for this. Marketing types can tell you that ‘share of mind’ on its own is a very valuable commodity. Even though the NSPCC had nothing to do with this, I’m sure they’re still grateful for the support. However, instead of moaning that no one really cares, and the world sucks, I think it’s best to take a different approach. Urge people to follow through on their virtual pledges, and donate even a small sum towards the NSPCC, or any organisation that supports children. I’m sure there are many people who have already done so, but we shouldn’t criticise people for not monetarily supporting the cause. These are people who wouldn’t have given issues such as child abuse a second thought last week. If they were able to be persuaded to change their prized profile picture on Facebook, I’m sure they can also be persuaded into putting one or two pounds towards a tremendously worthy cause.
Instead of complaining that this campaign doesn’t work, it’s up to us to make this work. This is a true grass-roots movement. Unlike other ‘professional’ campaigns, it lacks the impetus to put good wishes and a willingness to support a cause into action. Next time you log on to Facebook or Twitter, why not post a link to the NSPCC’s donations page? Why not share a relevant article relating to child abuse prevention, or child welfare? Failing that, why not just show your friends that you’re backing the campaign, with or without your wallet, and provide the positive reinforcement it takes to change minds, and change the world. We started this, and it is up to us to finish this. Today is supposedly the ‘deadline’ for the campaign, so let’s make it count, for the thousands of children around the world who are affected by child abuse daily.