Are we really narcissistic on Facebook?Posted: August 28, 2010 | |
Earlier today, I noticed an article on Mashable concerning a small study that had been carried out by a Canadian undergraduate, investigating how men and women represent themselves in a narcissistic way on Facebook. It’s a good read (you can find it here) but I’ve got some major qualms with it, which I’d like to state here, for posterity’s sake. I’ve also got a problem with the way Mashable presented the findings in a very ‘matter of fact’ way, but I guess that’s the responsibility of good journalism.
Regarding the paper itself, the author asserts that Facebook is a fully nonymous (not anonymous) social network, and builds her study on this rudimentary belief. I’m sure Facebook is nonymous in the majority of cases, but we’ve all seen examples of people failing to display true profile pictures, their real names, or even creating pages for fictional characters, providing a whole new angle for study concerning identity generation, and the possibility of narcissism within this new demographic. Indeed, within a wider context (this study was restricted to a sample of 100 college students, who’d surely be a perfect example of homophily in action, hence downplaying the significance of the author’s results), how could these new, ‘artificial’ identities could affect one’s narcissistic behaviours? I think people who make an attempt to hide their personal identity on Facebook, for instance, by posting ‘pseudo-pictures’ (images of fictional characters that act as avatars, possibly with some semblance to the physical identity of the user in question) are lacking in self-esteem in such a degree that they cling to the service, whether Facebook or otherwise. However, the findings of this paper state clearly that there’s a correlation between increasing Facebook use and narcissism. More on this later.
I also find fault with the author’s definition of narcissism, and narcissistic people. She’s somewhat damning in her exposition of narcissistic types (in saying they’re all nothing but complete narcissists), but somewhere along the line explains that some kinds of narcissistic behaviours could possibly be generated by internal cues. Hence, anyone could prove to elicit some slight form of narcissism. I don’t think the author’s definition of narcissism is that simple, doesn’t exist in such binary terms, and needs to be re-evaluated.
I’ve already stated that the results in the above paper were somewhat inconclusive. My other problem with the results is that they make use of a multivariate coding system to designate Facebook profiles as narcissistic or not. The author does acknowledge at the end of the paper that her results may well be unreliable due to the objective nature of her coding method, but again, some of her definitions, to me, are problematic. For instance, apparently, all people who promote themselves through status updates are narcissistic. I refute this, out of self-experience. If you’re reading this update right now, there’s a good chance that you found it through my Facebook page. Being a poor student, I can hardly afford costly promotions (some, including myself, argue that the best promotion costs nothing) and rely on my Facebook status updates to promote new entries on my blog, which is all I really use status updates for these days. Am I a narcissist? I don’t think so. I just promote my blog because I know Facebook is a good way of informing my friends when I write something new.
My final gripe is with the concluding assertion that narcissistic people spend more time on Facebook. Again, I spend a great deal of time using the service, as do others. An inordinate amount of time, some might say. However, I wouldn’t say I’m as narcissistic as much as I am a massive procrastinator and time-waster. How is it possible to condemn all prolific Facebook users with one fell swoop? I think this, again, is a sampling error, and a lack of concluding clarifications that the findings presented are only relevant within the context of the paper, that is, concerning students in higher education. Even so, not all students are one and the same, and I think drawing such conclusions is a little simplistic.
All in all, I enjoyed reading the paper. It looks at something new, and is a good omen of things to come from (what I imagine is) an undergraduate’s first publication. Still, I think it falls down in its initial definitions of narcissism as a digital behaviour (it’s only on or off, as well as existing in the online sphere). It does hold some interesting questions for further research, though.
The paper tries to take a classically offline behaviour and relate it to online processes, which it acknowledges at the outset. I think this is wrong. It’s a good starting work, but I feel there’s so much more potential out there, to build and research new, more novel models about how we exist online. Are we narcissistic on Facebook? Perhaps. Is Facebook conducive to inspiring narcissistic behaviour? That, I think, is the question we should be asking ourselves.