Facebook’s ‘New’ Privacy Settings

I’m sure many of you are aware of Facebook’s ‘new’ privacy settings (take note of the inverted commas) that were rolled-out a couple of days ago. Facebook, understandably, was in a very compromising position back then, holding secret meetings, while Mark Zuckerberg, founder and CEO, made something of an effort to appear in photographs, sweating profusely and looking quite unhinged, wherever possible. Whether he’s genuinely going insane, or this is just a display to show that he genuinely cares about the privacy of his users, is subject to debate.

So, what do the ‘new’ settings actually do? Not much, to be honest. They seem to be more of a clarification of Facebook’s existing settings, this time with the addition of ‘recommended’ settings for those who don’t have the time to safeguard their privacy online. Shame on you. More alarmingly, from a PR standpoint, the page neglects some key messages that Facebook should be placing front and centre. The admission that Facebook doesn’t share profile data with advertisers isn’t exactly comforting (instead Facebook are assuming the role of would-be advertising arbiters, which is just as bad) but is something that they need to definitely shout about more. Copywriters and content strategists everywhere are simultaneously spontaneously combusting, I’m sure. Also, their bit about protecting minors that is squashed in at the bottom of the page? Please.

Shiny, right? This should make modifying privacy settings as easy as cake!

I don’t really think this ‘major rehaul’ counts for much. Unless you’re going for the ‘recommended’ settings (which you shouldn’t), everything is exactly as it was before, only tarted up with a fancy new page which lets you access different groups of privacy settings. Facebook, and Zuckerberg said earlier on this week that they wanted to make customising settings as easy as possible. Sure, they let you clearly see what settings you’re currently using, but changing them is a completely different matter. I thought the page that’s depicted on Facebook’s new ‘privacy guide’ would be clickable, letting you change your settings then and there. This would have been intuitive. Instead, if you do want to modify anything, you’re led to Facebook’s old, unfriendly page of drop-down boxes. To be honest, I’m disappointed. I expected more, even from Facebook.

WRONG! Good one, Facebook! You almost tricked us there.

Whether people agree with, or like the ‘new’ settings remains to be seen. Quit Facebook Day is still going ahead. However, I think that Facebook have missed a chance to address a key problem: decentralisation. Decentralisation is a good, nay, a wonderful thing in most cases. With the proliferation of Facebook mania, with things such as Facebook Connect, which has lead to users creating content independent to Facebook, under their Facebook identity, which Facebook themselves have no control over. The implications of this have yet to be seen, but it is worrying knowing that Facebook have masterminded such a scheme to get people to share online (a very good thing) while implying, through association, protection over these new content streams (not a good thing). Am I suggesting that Facebook further police all content produced by its users? Hell no. It just needs to be a lot clearer about its jurisdiction in these matters.

All that’s left is to wait and see what happens.

What do you think of the ‘new’ privacy settings? Do leave a comment and let me know!

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