More busy things, and quite a lot of marketing.Posted: October 16, 2009
Today I had my last lecture for my ‘Introduction to Marketing’ module. I went into it having serious doubts about my choice of course, and came out feeling happy and enlightened. It was a four hour lecture, which seems to be the norm in the School of Management, but I actually really, really enjoyed it. It was one of those moments when everything suddenly fit into place, and things started making sense.
We talked a lot about branding, which I am very passionate about. We talked about how important brands are, as well as the perception of brands, in the eyes of a consumer. It’s fascinating how we all have an innate knowledge of big-name brands, thanks to the advertising we’re all indoctrinated with from a young age. If I was to, say, show you a curved tick, everyone would instantly think ‘Nike’. It’s almost a subconscious thing, and it’s sort of amazing, sort of galling how big a part of our lives advertising has actually become. More than that, what brands people use, and purchase, says an awful lot about them. Because of this, companies have to do their very best to cater to as wide a customer base as possible, perhaps through different product ranges (think of how many types of Ford car you can think of) as we’re all different, with different values, and different ideas about what true value is. I think it’s fascinating how this value system works, and how we’re constantly changing and refining these values, as we learn more and more about ourselves. As well as this, we talked about logos, and their importance. Did you know the BMW logo represents the image of a moving plane propeller? We touched ever so slightly on where logos come from, which was great, as I’d really like to get into logo design, and that sort of thing.
Another interesting thing that happened me today, was that I attended my first meeting of the ‘New Wave Feminist Society’. It was just a coincidence that the RAG meeting I was attending beforehand finished just as the meeting was starting, so I decided to stick around, as I recognised some friendly faces. I was actually pleasantly surprised with the content of the session. If I’m brutally honest, I was expecting some stereotypical ‘feminist’ ranting session, but they’re actually pretty liberal about it all. Today we were discussing an article written by some academic about student/teacher ‘lust’ in universities. Apparently, the article was written as a joke, although it was rather shameful, not only condoning sexual relationships between female students and their male lecturers, but encouraging them. The article also condoned adultery, promoting a ‘bit on the side’, which I thought was horrible. We talked about many things, from how stereotypes are enforced through a mostly female teaching staff in primary education, to how paternity leave, as it stands, is a joke. No, there was no bra burning here. They really didn’t seem to have any ‘beef’ beyond wanting equivalent treatment in terms of pay, and such, to men. Can’t say fairer than that, really. I think I might go back next week. They’re discussing fashion, and I think (well, hope) that my newfound knowledge of branding will come in useful.